General Management Program (Mini-MBA)
The General Management certificate

is jointly delivered by:
The program features award-winning professors from top-ranking business schools. The caliber of the participants is similarly impressive, with most holding mid to senior level management positions in high-growth companies.
The program starts with an online module on competition that you take at your own pace before the classroom sessions start. This is followed by five in-class modules.
Overview:
To thrive in today’s increasingly competitive, global workplace, it takes fresh thinking and a cross-functional mindset. Join us for the General Management Program (GMP), a world-class executive education program that will change the way you do business. You’ll leave the program with an improved skill set and fresh ideas for approaching critical business issues. Upon completion of the program, you’ll receive a General Management Program certificate issued by the University of Michigan’s William Davidson Institute and the Luxembourg School of Business.
Program Objectives:
This program goes beyond theory to help you put the latest management techniques into practice. You will bring fresh, innovative thinking to your company and learn to put these insights into practice for better business results.
Who Should Attend:
The General Management Program is designed for executives with five or more years of management experience. Participants come from a wide variety of organizations and typically are responsible for establishing policy at corporate or divisional levels. Participants should be familiar with basic business functions and be ready to adopt new perspectives on each of these functions.
The GMP is designed for the following types of participants:
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newly appointed managers with significantly expanded responsibilities
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functional managers with cross-functional or cross-organizational responsibilities
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entrepreneurs, founders looking to develop their organizational capabilities and face growth challenges
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executives looking to develop or refresh their strategic, financial and leadership skills
Usually, the GMP participants include: General managers, vice presidents, directors (managing, executive, divisional), partners, senior functional leaders, etc...
Time commitment:
The GMP is divided into five core modules which are structured around an integrative strategic framework:
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Finance (2 days)
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Marketing (2 days)
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Accounting (2 days)
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Strategy (2 days)
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Leadership (2 days)
Classes will take place over the period of five consecutive weekends, thereby making it compatible with busy work schedules. The GMP starts in October 2015.
Dates & Fees:
The modules will take place over five consecutive weekends (Friday and Saturday). Below are the exact dates:
Corporate Finance - October 2-3
Marketing - October 9-10
Accounting - October 16-17
Strategy - October 23-24
Leadership - October 30-31
Program fees are EUR 11,000 (VAT included) per participant.

Since 1995, Leigh Hafrey has served as a Senior Lecturer in the Behavioral and Policy Sciences at the MIT Sloan School of Management, where he teaches communication, ethics, and leadership in the MBA and other graduate programs. From 2001 to 2010, he taught at several partner universities in China for Sloan’s International Programs Office and, since 2012, coordinates and teaches the mandatory two-year leadership course for an Engineering/MBA dual-degree program, the MIT Leaders for Global Operations. Over the past three decades, Dr. Hafrey has also held teaching and administrative appointments at Harvard Business School and in Harvard College, and served as a Senior Moderator for the Aspen Institute, conducting seminars in values-based leadership in the U.S. and abroad.
A former staff editor at The New York Times Book Review, Dr. Hafrey has published translations from French and German and reporting, essays, reviews, and interviews in The New York Times and other print and on-line periodicals. In his book, The Story of Success: Five Steps to Mastering Ethics in Business, and in business case studies and other recent writing, he explores leaders’ use of narrative to lay an ethical foundation for their work.


Brad Killaly is a faculty member at the Ross School of Business, University of Michigan. At the Ross School Brad teaches courses on Strategy and Growth Strategies to students at all stages of their career. He has also been a faculty member at Emory University, University of California, Irvine and San Diego, and Duke University in the United States and University of Oxford in the United Kingdom where has also lead courses in Ethics, Leadership and Healthcare Strategy. Dr. Killaly has designed and delivered executive education programs for over 30 companies, including such global companies such as Li & Fung, UPS, Bristol-Myers Squibb and Grant Thornton. Over his career, he has won a number of education leadership and teaching awards.
Prior to his academic career he held a number of management positions for a global bank, including Manager, Strategic Analysis for the corporate banking division. Dr. Killaly holds a Ph.D. from the University of Michigan, a two Master’s degrees, one in International Political Economy from the London School of Economics and one in Public and International Affairs from Princeton University.
John Branch is the Dean of Luxembourg School of Business. He also teaches a variety of marketing and international business courses at the Ross School of Business at the University of Michigan. He teaches executive education courses for the William Davidson Institute across South America and in Latvia. Prior to joining the Ross School, Dr. Branch was on the faculty of the John M. Olin School of Business at Washington University in St. Louis. Dr. Branch has taught at more than 40 business schools throughout world, including the Stockholm School of Economics in Riga, Rotterdam School of Management, the University of Ljubljana, ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand).
He has been involved in many EU and other government-funded development projects, including in the republics of the former USSR and in Central and Eastern Europe. He has led many executive education programs for clients including: Oracle, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Michelin, and Nestlé. He holds a Ph.D. from University of Cambridge.

Jonathon Read is an experienced financial services professional, who has run trading, structuring and product marketing businesses at major financial institutions in London and New York. He started his career at Goldman Sachs, and has worked at other investment banks including Deutsche Bank and Merrill Lynch. His experience spans credit, rates, and foreign exchange, and includes both developed markets and the emerging markets of Latin America, the Caribbean, Eastern Europe, Africa and Asia.
Jonathon has a variety of business interests, including the provision of boutique consulting and advisory services to a variety of global clients. He has held elected local office as a councillor in the Royal Borough of Kensington and Chelsea, where he was Lead Member for Finance, Lead Member for Family & Children’s Services, chaired the Investment Committee that oversees the borough’s pension assets (approximately $1 Billion AUM), and chaired the Western Riverside Waste Authority,
responsible for waste and recycling through much of West London.
Jonathon teaches on the MiF program at London Business School, and has taught as a Fellow at Cambridge Judge Business School, teaching courses at the MBA, MFin and MPhil levels. In addition, Jonathon is an Adjunct Professor at Columbia Business School in New York, where he has taught on the MBA and EMBA courses and supervised several research projects.
Jonathon holds a Ph.D. from the University of Cambridge. He is a Chartered Financial Analyst® charterholder, holds the CERTIFIED FINANCIAL PLANNER™ certification, and is a Chartered Financial Planner, Associate of the Chartered Insurance Institute and a Fellow of the Personal Finance Society.
Benefits to Participants:
The General Management Program will:
• Give you core business management skills and improve your executive skills
• Equip you with a broad, cross-functional approach to general management
• Enhance and sharpen your strategic thinking, teach you effective strategy implementation
• Strengthen your leadership acumen and your ability to drive change
• Provide you with course materials, reading and reference tools that can be used later in you daily operations
• Give you an ongoing professional peer network
Faculty:
The GMP faculty members have extensive business experience and come from the following institutions:
Leigh Hafrey, MIT (Massachussets Institute of Technology), Sloan School of Business;
John D. Branch, University of Michigan, Ross School of Business;
Brad Killaly, University of Michigan, Ross School of Business;
Jonathon Read, Luxembourg School of Business, Columbia University
Program Outline
The General Management Program is divided into six core modules which are structured around an integrative strategic framework:
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Competition (online module)
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Marketing (2 days)
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Strategy (2 days)
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Leadership (2 days)
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Finance (2 days)
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Accounting (2 days)
The modules combine lectures, discussions, cases, exercises, and other learning activities. You will conduct group work to enhance your critical thinking, decision making, and teamwork skills.

2-days
2 hours
Competition
(On-line module)
Marketing
2-days
2-days
Strategy
Leadership
2-days
2-days
Corporate Finance
Accounting
Faculty:
Massachussets Institute of Technology
Key Topics:
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Ideas of human nature as a factor in developing and assessing leadership
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Leadership character, style, and group dynamics
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Tech’ innovation for leadership
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Business and social order
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Purpose of the corporation
Faculty:
Ross School of Business, University of Michigan
Key Topics:
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Industry and competitive analysis
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Competitive advantage
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Growth strategies
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Mergers and acquisitions
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Organization Design for Successful Strategy Implementation
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Leading and Communicating Strategy
Faculty:
To be determined
Key Topics:
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Understand how accounting reveals the true state of business
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Operating costs and the competitiveness of business
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Develop a framework for analyzing financial statements and financial strength of the organization
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Improve performance through accounting analysis
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Understand financial techniques to assess capital projects
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Strategic management accounting and decision-making
Strategic management is premised on the notion of competition – without competition, there is no need for a strategy. Strategic management provides managers with the discipline and sophistication necessary for success in the face of competition. Competition, therefore, should be the starting point for any discussion of strategic management. The elearning module introduces a model of competition, the Resource-Advantage Theory of Competition. The model draws on a variety of disciplines from philosophy to economics to management, it defines the nature of competition. In doing so, it also identifies the link between competition and performance.
Faculty:
Dean of Luxembourg School of Business
Ross School of Business, University of Michigan
Key Topics:
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Understanding the consumer
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Marketing research, analysis and strategy
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Segmentation, targeting, and positioning
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Product design
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Distribution and logistics
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Promotion & pricing
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Marketing implementation and control
Faculty:
Jonathon Read
Luxembourg School of Business
Columbia University, United States
Key Topics:
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Analysis of financial statements
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Measuring performance
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Applying Time Value of Money techniques
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Preparing winning cash flow forecasts
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Optimising working capital requirements
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Preparing make-or-buy, outsourcing, and lease-or purchase justifications
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Financing growth using debt and equity financing
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Valuation models
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Finance in a transitioning economy
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Relevant communication in Finance
Pre-Module (Online): Competition
Module 1: Corporate Finance
Strategic management is premised on the notion of competition – without competition, there is no need for a strategy. Strategic management provides managers with the discipline and sophistication necessary for success in the face of competition. Competition, therefore, should be the starting point for any discussion of strategic management. The elearning module introduces a model of competition, the Resource-Advantage Theory of Competition. The model draws on a variety of disciplines from philosophy to economics to management, it defines the nature of competition. In doing so, it also identifies the link between competition and performance.
Growing businesses, whether large or small, publicly-owned or privately-held, need access to capital markets for money to support their growth. Much is written in the popular press showing how companies are richly rewarded when they please the capital markets, and how they are punished when they do not meet the expectations of those who supply their capital. Therefore, it is vital that Strategic managers, business-unit managers, and profit-center managers understand how their internal decisions and actions influence the success or failure of the business as it is seen externally, by bankers and investors. This module shows operating managers what they need to know about the finance side of the business, especially how their work is tied to providing the proper return to investors and how that connects to a rising share price for the owners of the business. Using mini-lectures, mini-case studies, and spreadsheets, participants will be shown the financial impacts of their business decisions concerning research and development, production, marketing, and strategy in a transitioning economy. Emphasis is placed on the preparation of project proposals that are good enough to be approved by financial managers, so operating managers can justify their requests for the funding they need to grow their businesses.
Key topics to be covered in this session:
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Apply financial statement analysis with ratios, cost-volume-profit planning, and break-even analysis from Accounting module
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Understand proper and improper use of financial information to measure the performance of profit centers and business units
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Apply Time Value of Money techniques and forecasting methods to prepare winning cash flow forecasts for project proposals, evaluating the risk and reward of these projects using Cost of Capital, Net Present Value, Internal Rate of Return, Profitability Index, Return on Capital Employed, and Economic Value Added performance measurements
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Understand techniques for optimizing working capital requirements
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Prepare make-or-buy, outsourcing, and lease-or purchase justifications
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Understand how companies finance growth using debt and equity financing, and the valuation models used to value companies, i.e., the links between the operations of a business, the financial markets, and the stock price
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Coverage of above topics in the environment of a transitioning economy with fluctuating commodity prices and foreign exchange rates
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Learn to communicate effectively with financial managers who control the funding needed to operate at profit-center, business-unit, and Strategic management levels
Module 2: Marketing
This module gives a thorough and well-rounded introduction to marketing in terms of value-creation for customers. Specifically, it aims to provide students with knowledge of marketing concepts and theories, and then to give students both the skills and the opportunities to apply the theoretical concepts in a variety of organizational and industrial contexts.
Key Topics:
• Understanding the consumer
• Marketing research, analysis and strategy
• Segmentation, targeting, and positioning
• Product design
• Distribution and logistics
• Promotion & pricing
• Marketing implementation and control
Module 3: Accounting
This module introduces the participants to managerial accounting and teaches how to use accounting in order to drive managerial decisions.
Key Topics:
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Understand how accounting reveals the true state of business
-
Operating costs and the competitiveness of business
-
Develop a framework for analyzing financial statements and financial strength of the organization
-
Improve performance through accounting analysis
-
Understand financial techniques to assess capital projects
-
Strategic management accounting and decision-making
Module 4: Strategy
This module focuses on formulation and implementation of strategy. We will examine strategic issues at the business, corporate and multinational levels and employ foundational frameworks and analytics to craft successful strategies. Our starting point will be strategy at the level of the business unit, which is the foundation level for competitive analysis and competitive advantage. Next, we will examine strategy at the corporate and multinational levels. Here, the emphasis is on understanding the advantages and disadvantages of diversified and multinational firms with respect to a single business firm. We will also examine different modes of growing the firm including internal development, innovation, and vertical integration (make vs. buy decision). We conclude the module by examining the importance of organization design in both creating and implementing successful strategies. The vitality of sound leadership in the creation and implementation of strategy is addressed throughout the Module.
Key topics to be covered in this session:
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Industry and Competitive Analysis
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Competitive Advantage
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Growth Strategies
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Organization Design for Successful Strategy Implementation
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Leading and Communicating Strategy
Module 5: Leadership
The leadership module introduces seminar participants to aspects of leadership and values in business, with a focus on general management. Over two days, participants explore both the philosophy driving business leadership and the daily challenges that managers face. We explore the creative tension between individual goals and competencies, on the one hand, and societal expectations on the other. Participants move through three ever-wider circles of organizational complexity: 1) individual, professional commitments; 2) the rights and responsibilities of corporations; and 3) the social, ethical underpinnings of business as an activity. We seek to define terms central to each of these circles, culminating in a brief systemic assessment of opportunities for business and capital in the early 21st century.
Key topics to be covered in this session:
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Ideas of human nature as a factor in developing and assessing leadership
-
Leadership character, style, and group dynamics
-
Tech’ innovation for leadership
-
Business and social order
-
Purpose of the corporation
